How Cascade HR shortened its sales cycle with sharper targeting
Cascade HR
with Leadiy
44%
shorter sales cycle
2.6x
SQL-to-win rate
31%
more meetings booked
12
hrs saved per rep / wk
Cascade HR helps growing companies run payroll, benefits and onboarding. Its reps were spread thin across a huge market. Leadiy's intelligence told them which accounts were actually ready to buy.
Cascade's sweet spot is companies in a hiring spurt - the moment payroll and onboarding become a headache. Catching that moment was the whole game, and the team was catching it by luck.
Reps needed to know which accounts were growing right now.
“Timing is everything in HR software. The day a company posts ten new roles is the day they need us. Leadiy surfaces that signal so we're the first call, not the fifth.â€
Amelia Chen
VP Revenue, Cascade HR
Right product, wrong timing
The team pitched everyone equally and wasted cycles on companies that weren't hiring or weren't ready. Buying signals existed - new roles, new locations, funding - but no one was watching them systematically.
Sell to the ready
Cascade used Sales Intelligence to read growth and hiring signals, and Opportunity Score to rank accounts by readiness. AI Outreach and Campaign Center reached the ready ones first, with a message tuned to their moment.
Faster deals, less waste
By prioritizing accounts with real intent, Cascade cut its sales cycle 44% and boosted its SQL-to-win rate 2.6x.
Reps reclaimed roughly 12 hours a week previously lost to unqualified conversations.
Leadiy features Cascade HR relies on
Sales Intelligence
Read hiring and growth signals in real time.
Opportunity Score
Ranked accounts by buying readiness.
Campaign Center
Reached ready accounts first, at the right moment.
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