How NorthPeak Digital fills its roster with pitch-ready SEO leads
NorthPeak Digital
with Leadiy
58
new clients in a year
2.9x
proposal win rate
70%
less prospecting time
$2.4k
avg. monthly retainer
NorthPeak Digital helps local businesses climb the search rankings. Ironically, finding those businesses used to eat the time it wanted to spend serving them. Leadiy turned prospecting into a one-click audit machine.
NorthPeak's founders were former in-house marketers who knew exactly how much revenue a business leaves on the table with weak SEO. The challenge was showing that to a skeptical owner before they'd agreed to a call.
The agency needed a way to find businesses with obvious search gaps and prove the opportunity fast.
“Walking into a pitch with an audit already built changed our whole business. We stopped selling SEO and started showing people money they were losing. It's a completely different conversation.â€
Priya Chandra
Co-founder, NorthPeak Digital
Great at SEO, slow at finding who needs it
Prospecting meant manually searching for local businesses, checking each site by hand, and building audit decks one at a time. A single qualified pitch could take half a day to prepare.
Cold emails that just said 'we do SEO' were ignored, because they gave the owner no reason to believe anything was wrong.
An audit-first pipeline
NorthPeak used Business Explorer to pull businesses by niche and city, and Website Analysis to instantly flag ranking, technical and local-SEO problems. Reports generated a branded audit for each prospect automatically.
AI Outreach then opened with the specific gap - 'you're not ranking for plumber near me' - attaching the audit that made the case on its own.
Pitches that sell themselves
NorthPeak added 58 clients in a year and nearly tripled its proposal win rate, because prospects arrived already convinced there was a problem worth paying to fix.
The team cut prospecting time by 70%, freeing account managers to do the work that keeps clients happy and paying.
Leadiy features NorthPeak Digital relies on
Business Explorer
Pulled local prospects by niche and city.
Website Analysis
Flagged ranking and technical SEO gaps instantly.
Reports
Generated a branded audit for every prospect.
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