How Meridian Media books ad clients with campaign previews
Meridian Media
with Leadiy
2.4x
higher close rate
63
new accounts
10 min
prospect to campaign
4.2x
avg. projected ROAS
Meridian Media runs paid campaigns for local and mid-market businesses. Its pitch used to be a promise; now it's a preview. Leadiy helped the agency find under-advertising businesses and show them the upside first.
Meridian's team could build a smart campaign in their sleep. Convincing a business owner to trust them with an ad budget was the hard part - especially owners who'd been burned before.
The agency wanted proof it could lead with, not just a track record it had to describe.
“The projected-ROI slide does the selling for us. By the time we're on a call, the owner has already pictured the wins. We just confirm the details.â€
Deron McGriff
Managing Partner, Meridian Media
Asking for budget on faith
Most local businesses either ran no ads or boosted the occasional post with no strategy. Meridian had to convince skeptical owners to hand over money before showing any results - a tough ask cold.
Show the campaign, then the results
Meridian used Business Explorer and Opportunity Finder to find businesses under-investing in ads, then generated a channel mix, creative and projected reach for each. AI Outreach delivered the preview; Campaign Center handled follow-up.
Every pitch now opened with a concrete plan and a projected return, not a promise.
Proof beats promises
The agency more than doubled its close rate and added 63 accounts, because owners could see the plan and the projected ROAS before committing a dollar.
New-business prep that once took hours now takes minutes.
Leadiy features Meridian Media relies on
Opportunity Finder
Found businesses under-investing in advertising.
Campaign previews
Generated channel mix, creative and projected ROI.
Campaign Center
Automated the multi-channel follow-up.
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