How BrightForm turns before/after mockups into signed redesigns
BrightForm Studio
with Leadiy
41
redesign projects booked
3.1x
reply rate vs. cold email
$6.2k
avg. project value
9 days
avg. time to close
BrightForm designs conversion-focused websites for local businesses. Its edge was obvious once a client saw the work - the trick was getting them to look. Leadiy let the studio show the upgrade before the first call.
BrightForm's designers were tired of describing value they could simply show. A dated website is a problem the owner often can't see - until someone puts a modern version next to it.
The studio wanted a way to find those dated sites and generate a compelling before/after at scale.
“A before/after does in two seconds what a paragraph never could. The moment we started leading with the redesign, prospects replied asking how soon we could start.â€
Marcus Vale
Creative Director, BrightForm Studio
Selling a visual product with words
Prospects rarely believed their site was hurting them, and BrightForm couldn't afford to hand-build speculative mockups for everyone. Outreach that just claimed 'we build great websites' fell flat.
Lead with the redesign
Using Business Explorer and Website Analysis, BrightForm found businesses with outdated, slow or non-mobile sites, then paired each with a modern redesign preview. AI Outreach sent the before/after with a single line: 'here's what your site could look like.'
Interested prospects flowed into tagged Lead Lists so the team could prioritize the warmest ones.
The mockup does the talking
BrightForm booked 41 redesign projects and saw reply rates more than triple, because a picture of a better website is impossible to ignore.
Average time from first message to signed project dropped to nine days.
Leadiy features BrightForm Studio relies on
Website Analysis
Found dated, slow and non-mobile sites.
Redesign previews
Paired each prospect with a modern before/after.
AI Outreach
Delivered the mockup with a one-line hook.
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