How Blenvosoft keeps its dev team booked without the feast-or-famine
Blenvosoft
with Leadiy
2.7x
pipeline growth
5
new retainers in 90 days
38%
outreach reply rate
11 hrs
saved per week
Blenvosoft builds custom web and mobile applications for growing businesses. Great work brought referrals, but referrals are unpredictable. Leadiy gave the studio a way to find its own clients - the ones already struggling with outdated, manual software.
Blenvosoft is a lean studio that punches above its weight - custom dashboards, internal tools, customer portals and mobile apps for companies that have outgrown spreadsheets. The team's problem wasn't skill; it was where the next contract would come from.
Like most studios, Blenvosoft lived on referrals and freelance marketplaces. Referrals came in waves, and marketplaces meant competing on price against a global race to the bottom. The founders wanted control over their own pipeline.
“We're engineers, not salespeople. Leadiy let us lead with something we're actually good at - spotting a broken workflow and knowing how to fix it. That's a far easier conversation than 'hire my agency.'â€
Arjun Mehta
Co-founder, Blenvosoft
Talented, but at the mercy of the pipeline
The studio swung between overbooked and anxiously quiet. When a big project wrapped, the team scrambled to fill the gap - and the fastest fill was often an underpriced marketplace gig that didn't reflect their real value.
Cold outreach felt hopeless too. Blasting identical emails to random businesses produced silence, because nothing in them spoke to the recipient's actual situation.
Targeting the tech gap, not the whole market
Blenvosoft used Business Explorer to build lists of businesses in the industries it served best, then leaned on Website Analysis to spot the tell-tale signs of software pain - clunky booking flows, no customer portal, dated stacks, obvious manual workarounds.
AI Outreach turned those findings into specific, credible first messages, and Campaign Center ran the follow-up automatically across email and LinkedIn. Every message could name a real problem the prospect recognized instantly.
“The feast-or-famine cycle was the worst part of running a studio. For the first time we can see three months out and staff accordingly. That peace of mind is worth more than any single deal.â€
Lena Fischer
Delivery Lead, Blenvosoft
From chasing work to choosing it
In the first quarter, Blenvosoft added five recurring retainers sourced through Leadiy and grew its overall pipeline 2.7x. Because outreach led with a genuine technical insight, reply rates hit 38% - unheard of for the studio's earlier cold attempts.
The team now spends its energy building software instead of hunting for the next project, and takes on work that actually fits its rates.
Leadiy features Blenvosoft relies on
Business Explorer
Built target lists in the studio's best-fit industries.
Website Analysis
Flagged the tech and UX gaps worth a conversation.
Campaign Center
Ran multi-channel follow-up on autopilot.
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